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Selkirk College presents: Getting over the fear of fundraising

Contributor
By Contributor
February 3rd, 2012

Are you an ‘accidental fundraiser’ for a charity of community group: someone with little training or experience who is faced with the daunting task of finding funding for an organization? If so, Selkirk College’s Getting Over the Fear of Fundraising workshop in Nelson is perfect for you.

A fun and interactive day-long workshop, Getting Over the Fear of Fundraising will help you learn a variety of fundraising skills; from building confidence and enhancing your fundraising skills, to understanding donor behavior and motivations and creating strategic fundraising plans.

You will also learn how to build your membership and secure donor loyalty, figure out the best mix of fundraising strategies for your organization and set reasonable expectations for your up and coming fundraising program.
Through games, examples and interactive exercises you will learn to shed your fears and become an enthusiastic and effective fundraiser for your cause or organization.

This workshop is taught by Lorna Visser, a Kootenay resident with more than 30 years of fundraising experience. Lorna has worked as a newspaper and magazine journalist, in corporate and non-profit communications, as a fundraising director for several charities, and as a consultant to both granting foundations and charitable organizations.

Lorna worked as fundraising director for the former Sierra Legal Defense Fund (now Ecojustice Canada) where she raised about $4 million each year, and since becoming a consultant she has worked with more than 100 charitable organizations with the goal of fulfilling her mission of “helping make good organizations better.”

A passionate and dedicated volunteer for local organizations, she headed the campaign to save the Valhalla Mile, a mile-long piece of lakefront property on Slocan Lake that is now part of Valhalla Provincial Park. Over the course of 10 months she helped raise a total of $1.5 million to help purchase the property.

“Lorna’s energy and enthusiasm delivering a condensed workshop on fundraising captivated and invigorated our conference delegates,” said Executive Director of the Alberta Land Trust Alliance, Laurel Murphy.

This article is a press release from Selkirk College.

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