Race along with Raid the North Extreme, starting this weekend
By Contributor
Atmosphere Raid the North Extreme (ARTNX), Canada’s premiere expedition-style adventure race, is proud to announce a new media strategy that focuses on gaining maximum exposure for all stakeholders through a unique online experience that evolves in tandem with the race itself.
“Adventure racing is a dynamic and exciting sport and we have chosen to move away from our traditional media approach to develop a content-rich, in the moment, online experience including daily videos, blogs, social media feeds, and interactive message boards.” said Geoff Langford, Race Director for Atmosphere RTNX. “This bold new move allows us to share all of the race week excitement and drama with as many people as possible, as close to real time as possible.” Atmosphere RTNX’s innovative media strategy will allow viewers to be immersed in many aspects of the race – from watching daily racer videos and tracking their locations on an interactive map, to catching a rare glimpse of behind the scenes action – as it unfolds. It will be the next best thing to being there. The newly designed race week portal is now live at www.raidthenorthextreme.com with pre-race information and updates. Live action race feeds will commence with the crack of the starter’s pistol at 10 am on July 24. Atmosphere Raid the North Extreme, the six-day, non-stop expedition race, takes place from July 23 to 3 in the West Kootenay region of British Columbia. It will feature four-person co-ed teams from around the world as they navigate more than 500 kilometres of unmarked terrain through the Selkirk, Purcell and Monashee mountains. Teams will face extreme challenges including a rugged wilderness, team dynamics, sleep deprivation and gear failure as they bike, trek, paddle and use ropes to navigate their way to the finish line in Trail, BC.
