Shambhala Music Festival places 35th in top 100 most visible festivals on Google
By Nelson Daily Editor
By Nicole Brewer
Shambhala Music Festival may be hidden and nestled in the mountains, held on a farm near Salmo, but it still ranks in the upper half of a top 100 most visible music festivals on Google, according to a study recently conducted by Marianne Lorthiois, an MBA student in Quebec City.
Massive festivals like Coachella, Glasontbury, Bonnaroo and Sasquatch unsurprisingly topped the list, but Shambhala sits at a comfortable 35, one of five Canadian festivals to make the cut.
For the study, Lorthiois and her professor asked people from 29 different countries to do the same Google search, “music festival,” and recorded the top 100 results.
With this information, Lorthiois attributed points for each result: 100 for the first, 99 for the second, and so on. She added the points for each URL, classified them, and kept the top 100 to compile the list.
Lorthiois used participants from Australia, Austria, Brazil, Canada, Chile, China, Czech Republic, Denmark, Estonia, France, Germany, Greece, Hungary, Iceland, India, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Poland, Russia, South Korea, Spain, Sweden, Switzerland, USA, and Turkey to conduct the study.
Visit www.soniccaravan.com for more information on the study, or for the full top 100 list.
