Marketing Highlights, New Events Calendar and Tourism Week 2022
By Tourism Rossland
Consecutive record hotel revenue reported in January and February
February accommodation revenue for Rossland was $1.52 million, the highest ever for our resort municipality. January was the second highest ($1.36 million). The previous record was pre-pandemic in January 2019 ($1.26 million).
Recent Marketing Highlights
Our accommodation search/booking referrals engine was live on our website during the winter season driving traffic to our stakeholders websites. You can check out our booking platform here. https://book.tourismrossland.com/English/Availability_Check.as
We ALMOST have 11,000 followers on Instagram. Check out our amazing content and give us a follow. https://instagram.com/Rosslander
During the 2021/2022 fiscal year we awarded support to many events in Rossland, including the Rossland Museum and Discovery Centre Outdoor Artisan Market, Black Jack Canada Cup, Rekindle, Peak Pride, Rattlecat and more. To learn more about Tourism Rossland’s Event Grant Program, visit our website https://tourismrossland.com/about-us/
The new Trails of the Rossland Range map is available now. You can pick up a copy at the usual distribution points (Rossland Museum & Discovery Centre, Kootenay Gateway, Revolution Cycles) or send us an email and we can drop some off.
We have been working with Tartanbond, a full service digital marketing and PR agency since the Fall of 2021 to boost our presence in targeted media markets. During this time we hosted 13 media trips and looking forward to seeing the media coverage these efforts will bring. Huge thanks to our stakeholders that helped us welcome the media with accommodations, food and beverage and various Rossland experiences.
The media guests we hosted are as follows:
Carolyn Heller – Forbes Travel Guide / Road Trippers
Andrew Penner – Calgary Herald
Susan Riefer – SKI Magazine, Outside, Los Angeles Magazine, United Airlines ‘Hemisphere’
Diane Selkirk – Canadian Geographic
Lia Crowe – Avenue Magazine
Louise Tuck and Robin Tuck – Influencers
ROAM Media Group – Influencer group/photographers
Lisa Kadane – Vancouver Sun
Kristen Schnelten – Mountain Life Media
Kristen Bor – Barefoot Theory and Van Life Magazine
Josh Laskin – Matador Network
Kari Medig and Tim Neville
Strait and Narrow Beverage Team
Help Us Fill Our Events Calendar
During the onset of the pandemic, we decided to build a new event calendar platform. Of course, it wasn’t easy to test the platform while many events were not able to go forward. Now that things are starting to feel normal again, we would like you to help us add events to our calendar and test the platform. This calendar will be embedded on the Tourism Rossland website, and in the future, our tourism stakeholders websites upon request.
The process for adding events to the calendar is simple:
1) Create a Facebook Event
2) Add Tourism Rossland as a co-host for your Facebook event (This also allows your event to appear on our Facebook page, which has over fourteen thousand followers.)
If your event meets our criteria, Tourism Rossland will accept your co-hosting request, which will make your event appear on our Tourism Rossland Facebook page as well as the event calendar, currently hosted at https://southkootenayevents.com
If you have any questions on how to create a Facebook event, or how to add us as a co-host, email kylie@tourismrossland.com and we will walk you though the process. Also, please reach out if you encounter any bugs or have any feedback about the calendar.
Tourism Week, 2022
Tourism Week is an annual, national and provincial invitation for all tourism partners to come together to champion and promote our destinations, tourism businesses, and employees. To learn more about the economic, social and cultural value of tourism to British Columbia, please visit this Fact Sheet by Destination British Columbia:
https://www.dropbox.com/sh/aix3du9fb5n3hlj/AAC3sAgv-Cf8Oh_9psqj65tla?dl=0&preview=Fact+Sheet_TourismWeek2022.pdf
