WestJet video burning up social media
By Nelson Daily Staff
It was a Christmas more than 250 passengers on Calgary-bound flights will not forget for a long, long time.
The Calgary-based airline set up a virtual Santa in Toronto and Hamilton, asking customers their wish list for Christmas.
With the passengers in the sky on flights, more than 170 WestJet volunteers gathered gifts at Best Buy and CrossIron Mills.
Once the passengers landed in Calgary, gifts began flowing out of the baggage carousel.
In a blog post explaining the video, WestJet’s sponsorship lead Greg Plata wrote they would give away holiday flights to a family in need if the company cracked its goal of 200,000 views — which the video met Monday evening around 7:30 p.m.
“In early August, we sat down with our friends at Studio M and started brainstorming what ‘giving’ looked like at its best. We wanted to do something big, exciting and fresh,” wrote Plata.
Studio M is a digital production company based out of Toronto.
This is the second year in a row the company attempted to stump passengers.
In 2012, travellers from Calgary to Toronto were surprised by a flash mob of singing and dancing elves.
