Creston couple earns prestigious honour, jobs on the way
By Nelson Daily Staff
A Creston couple has been recognized as producing the “Best Pure Juice Prodcut in the World” during the at the World Juice Conference in Barcelona, Spain.
Susan & Gary Snow believe that their innovative and world class pure cherry juice is leading the way in attracting world-wide interest. With several national & provincial awards under their belts, they may very well be on their way.
Awareness of their product is steadily circulating throughout North America & Europe, with the latest request coming from Florida.
Now even an innovations oriented television program featuring a high profile retired NFL quarterback has been enquiring to do a nationally televised news segment on them. Recognition is coming fast and furious. As is often the case with small businesses – the Snows were uncertain how to take the next step.
The Snows realized that they needed some marketing and promotion assistance, as they were very busy working on the farm and producing juice. They contacted a local marketing firm who connected them with a consultant that had considerable experience in marketing, production and distribution of fruit juice and other associated products in the U.S.A., Canada and Europe. The firm is meeting with the Snows to help determine the potential of expanding their innovative local products, which will provide economic benefits and create jobs in the Creston Valley.
“At this stage we see this as a wonderful potential economic opportunity,” said Liberal candidate in the Nelson/Creston riding Greg Garbula, who helped the Snows facilitate meetings to expand their markets.
“Creston Valley juice could become recognized around the world, and the demand will grow,” Garbula added.
